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Lithuanian Tourism Chief resigned on Friday after a state funded ad campaign used fake photos from other countries to promote Lithuania.
The state funded ad campaign run under the slogan ‘Real is Beautiful’, but part of used photos were far from real. State Tourism department admitted that some of the pictures used on social media were taken in fellow EU states, not in Lithuania.
Lithuanian Facebook users flooded their feeds with hundreds of international pictures, jokingly describing them as Lithuanian sites and captioning them with the hashtag #realisbeautiful.

Prime Minister Saulius Skvernelis joined the trend, posting the EU Commission's Berlaymont building in central Brussels and jokingly claiming that the government will start working in this new building.
However, he was more serious with the media when he called the scandal ‘not normal’. ‘We pay huge amount of money for these kinds of projects and I think that in essence it discredits the whole idea,’ said Skvernelis.

Economy Minister Mindaugas Sinkevicius on Friday summoned tourism Chief Jurgita Kazlauskiene who handed in her resignation.
‘I am not ashamed’, she said to the media.
Minister Sinkevicius promised a general internal audit at the Tourism department and an investigation regarding this specific campaign.
Lithuania launched the brand ‘Lithuania. Real is beautiful’ in October last year to highlight its natural wonders and culture.

Various print screen shots from social media illustrating fake tourist photos, taken from other websites
Sound bite (Lithuanian), JURGITA KAZLAUSKIENE, Resigned Chairwoman of Tourism department under Ministry of Economy: (Reporter asks if she is not ashamed.) No, I am not ashamed. (Reporter asks how she comments the situation) The situation is that, we just discussed it with minister of economy, it probably emerged yesterday, and I made a decision to resign from chairwoman post in a state tourism department.
Various shots of resigned Chairwoman of tourism meeting Minister of Economy
Sound bite (Lithuanian), MINDAUGAS SINKEVICIUS, Minister of Economy: Several things were agreed. Probably here the resignation will be highlighted, but I would highlight that there will an investigation regarding this specific public procurement and a general internal audit at the department.
Shots of Prime Minister walking towards media
Sound bite (Lithuanian), SAULIUS SKVERNELIS, Prime Minister: I think the situation that we have is not normal when we try to promote our country, its advantages and we use images which are not from Lithuania. It’s very strange. We pay huge amount of money for these kinds of projects and I think that in essence it discredits the whole idea.
Facebook post of PM joking that government will start working in a new building (which is a European commission building)
Some real shots from the beginning of this year made by LRT in popular tourist destination Nida, Curonian Spit

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