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BE Nordic 2016, Milan

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BE Nordic 2016 took place 16-20 March in Milan, promoting Norway and Nordic countries as tourism destinations, including tour operator workshop, storytelling from different destinations, life-style seminars, combined with partner search and profiling food and beverage event.

VisitDenmark, VisitFinland, VisitNorway and VisitSweden in collaboration with tourism/food/design partners have organized Be Nordic in 2016 for the third time.

The event offers the opportunity to address more target groups (B2B, press and B2C) in one single activity with the goal of creating awareness and strengthening the image of the Nordic countries.

Under the theme Nordic lifestyle, the Nordic Tourist Boards have in tight collaboration with their partners; arrange targeted B2C, Press and B2B activities stretching from themes such as travel, to culture, design and gastronomy.

Nordic culture and lifestyle are extremely positively perceived in Italy. Through Be Nordic we wish to capitalize on this great potential, increasing awareness and creating preference for the Nordic countries in Italy.

This year’s edition reached out to:
8.400 Visitors during the Be Nordic days
165 Journalists present ion the opening event
62 Tour Operators participating on the Nordic Workshop

Program 16-20 March 2016
16 March: Press/VIP/partner evening
17 March: Nordic Workshop, local ws for the Italian tour operators.
18-20 March: Seminars and different activities open for the public
else
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VISITNORWAY.EU
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